VogueSphereLA × PrimeOne × 淋浪 LinknLatch
TikTok Shop 全案运营 · 首月合作提案TikTok Shop · Month-one proposal

把试穿间里的信任，
带上 TikTok。Bring the fitting-room trust to TikTok.

礼服合不合适，要穿上、走两步才知道。首月合作里，PrimeOne 在洛杉矶现场把礼服穿给镜头看；淋浪 LinknLatch 在中国把店铺、Agent、达人与投放接起来。You only really know a gown once it’s on and moving. In month one, PrimeOne puts the dresses on camera in Los Angeles, while LinknLatch runs the shop, the AI agent, creators and paid media from China.

查看首月方案See the plan 预算与计费Budget
PrimeOne 美国现场执行PrimeOne · on site in LA 淋浪 LinknLatch 技术与运营支持LinknLatch · tech & operations 周期一个月One-month term
Black strapless mesh corset satin evening gown with high slit, K0926001
Gold spaghetti-strap cowl-neck corset satin mermaid gown, K0926003
K0926001 · Corset Satin Evening Gown
USD14,000
首月计划投入
服务费 12,000 ＋ 媒体 2,000Month-one plan
12,000 fees + 2,000 media
50h
现场直播（首月参考）
客户场地 · 含主播与现场支持Live selling, reference hours
Your venue · hosts included
50
品牌官号视频 / 月
一个官号，品牌向内容Brand-account videos a month
One account, brand-led
4周wks
从准备部署到复盘
再决定下一阶段From setup to review
then decide what’s next
01先看礼服，再看方案The gowns before the plan

每一件，
都要穿起来讲。Each of these needs to be seen worn.

缎面、鱼尾、高开衩、Corset——静态图讲不清的，往往是买家下单前最想问的。每件礼服下面，是一条直播或短视频可以直接回答的问题。Satin, mermaid lines, high slits, corsetry. What a flat photo can’t show is usually what a shopper wants to know before checkout. Under each gown is one question a live session or short video can answer on the spot.

Emerald strapless mesh corset satin evening gown with high slitK0926001
Strapless Mesh Corset Satin Evening Gown

高开衩走起来，会不会开得太高？

Does the slit open too high once she starts walking?

Lavender off-the-shoulder cowl satin mermaid bridesmaid gown with slitK0926007
Off-the-Shoulder Cowl Satin Mermaid Bridesmaid Gown

做伴娘站一整天，露肩会不会往下滑？

Will the off-shoulder line stay put through a full day as a bridesmaid?

Back view of a red one-shoulder ruched satin mermaid gown with trainK0926005
One-Shoulder Ruched Satin Mermaid Evening Gown

背面和拖尾，在宴会灯光下是什么样？

What do the back and the train look like under event lighting?

Royal blue wide-strap sweetheart corset satin mermaid prom gownK0926002
Wide-Strap Sweetheart Corset Satin Mermaid Prom Gown

Corset 的支撑度，跳一晚上舞撑得住吗？

Does the corset hold up through a whole night of dancing?

Light blue off-the-shoulder satin A-line ball gownK0926008
Off-the-Shoulder Satin A-Line Ball Gown

大裙摆坐下、上车、上楼梯方便吗？

Can she sit, get in a car and take the stairs in that skirt?

Black spaghetti-strap cowl-neck ruched satin mermaid bridesmaid gownK0926006
Spaghetti-Strap Cowl-Neck Ruched Satin Mermaid Gown

鱼尾收在膝下，迈步受不受限？

With the flare below the knee, how freely can she walk?

款式名称与图片来自 voguespherela.com。问题为内容选题示例；可售、可租资格与库存逐款核对。Style names and images from voguespherela.com. The questions are sample content topics; sale and rental eligibility and stock are checked style by style.

02为什么是 TikTok ShopWhy TikTok Shop

你的第一件礼服，
值得被看见。Your first gown deserves to be seen.

Deep red strapless mesh corset satin evening gown, K0926001
White strapless lace corset mini dress, K0926067

晚礼服与毕业小礼服，同一个衣橱（voguespherela.com）An evening gown and a graduation mini, from the same rail (voguespherela.com)

i

礼服要动起来，才看得懂Gowns sell in motion

缎面的光泽、开衩的走动、鱼尾的收放，静态图讲不清楚。TikTok 的短视频和直播，本来就是让人“看着买”的。Satin sheen, a slit as she walks, the swing of a mermaid hem: flat photos can’t show any of it. TikTok’s short videos and live streams are made for shopping by watching.

ii

看到就能买，不用跳出 AppSee it, buy it, same app

TikTok Shop 把视频、直播、商品卡和结账放在同一个 App 里。刷到喜欢的那一件，当场就能下单。TikTok Shop puts video, live, product cards and checkout in one app. When a shopper spots the dress, she can buy it right there.

iii

买礼服的人，本来就在刷 TikTokYour shoppers are already scrolling

Prom、Homecoming、毕业季和婚礼季的买家，很多习惯在 TikTok 上找穿搭灵感。推荐流还会把款式推给还没开始搜索的人。Prom, homecoming, graduation and wedding-season shoppers often look to TikTok for outfit ideas. The For You feed also reaches people who haven’t started searching yet.

iv

达人帮您卖，按成交付佣金Creators sell for you, paid on sales

TikTok Shop 的联盟带货让达人用自己的内容介绍您的礼服，佣金按成交结算。起步不必只靠自己买流量。TikTok Shop’s affiliate program lets creators feature your gowns in their own videos, with commission paid on sales, so growth doesn’t rest only on buying traffic.

v

一间 Showroom，变成全美的试衣间One showroom, a fitting room for the whole country

DTLA Showroom 里的真实试穿就是最好的内容。直播让洛杉矶以外的买家也能看清上身效果，本地买家可以直接预约到店。Real try-ons at the DTLA showroom are the best content there is. Live sessions let shoppers far from LA see the fit; locals can book a visit. 预约页 ↗Appointments ↗

03合作模式与分工Who does what

从试衣镜，
到每一块屏幕。From the fitting mirror to every screen.

PrimeOne
美国团队 · 洛杉矶现场US team · on site in LA
服务费 Fees USD 8,000

现场直播Live selling

使用客户场地，包含主播与现场运营支持。围绕重点款式试穿、走动与互动答疑，把高频问题反馈给内容和店铺团队。At your venue, with hosts and on-site support. Try-ons, walk-throughs and live Q&A on the key styles; the most-asked questions go back to the content and shop teams.

品牌官号Brand account

一个官号的品牌向短视频制作与运营，突出产品质感与 Showroom 体验；与直播共用重点 SKU 与选题清单。Brand-led short videos for one account, built around fabric, finish and the showroom experience. Shares the key-SKU list and topic plan with the live sessions.

淋浪 LinknLatchLinknLatch
中国团队 · 技术与运营China team · tech & operations
服务费 Fees USD 4,000

系统与店铺运营System & shop operations

部署自动化运营操作系统及 Agent，配一位专属产品运营维护；协助上架、日常维护与数据监控，记录任务与异常。Deploys the automated operating system and AI agent, with one dedicated product operator. Helps with listings, daily upkeep and data monitoring, and logs tasks and exceptions.

达人运营Creator operations

AIUGC 达人建联与内容生产；筛选、沟通并提报优质 KOL 与需寄样的 KOC，由您选择后推进。AI-UGC creator outreach and content production. Screens and briefs you on strong KOLs and sample-based KOCs; nothing moves until you choose.

广告投放Paid media

围绕具备授权和承接条件的素材及商品做测试与优化，把表现反馈给内容、选品与达人筛选。Tests and tunes ads on products and creatives that are cleared and ready to sell, then feeds results back into content, product picks and creator screening.

04首月预算与计费口径Month-one budget

首月计划投入，
每一笔写清楚。The month-one budget, line by line.

服务费 USD 12,000，加 TikTok 广告预算 USD 2,000。直播合作另计 10% 佣金，口径单独确认。USD 12,000 in service fees plus USD 2,000 in TikTok ad spend. Live selling carries a separate 10% commission, with terms agreed on their own.

首月计划投入Month-one plan
USD14,000
12,000服务费service fees＋2,000TikTok 媒体预算TikTok media
10%直播佣金 · 另计live commission · separate
构成（USD）Breakdown (USD)
现场直播Live sellingPrimeOne5,000
官号代运营Brand accountPrimeOne3,000
系统与 Agent 部署System & AI agentLinknLatch1,000
达人运营Creator operationsLinknLatch3,000
广告投放Paid media媒体预算Media2,000
完整明细Full line items
负责方Owner 项目Item 金额（USD）USD 包含内容与计费依据What’s included & how it’s billed
PrimeOne 美国团队PrimeOne · US 直播合作Live selling 5,000 首月参考 50 小时 × USD 100 / 小时；客户提供场地，包含主播与现场运营支持。Reference: 50 hours × USD 100/hour. Your venue; hosts and on-site support included.
PrimeOne 美国团队PrimeOne · US 官号代运营Brand account 3,000 一个官号，50 条 / 月 × USD 60 / 条，以品牌向内容为主。One account, 50 videos/month × USD 60/video, mainly brand-led content.
淋浪 LinknLatch 中国团队LinknLatch · China 系统与 Agent 部署System & AI agent 1,000 自动化电商运营操作系统与 Agent 部署，配备一位专属产品运营维护，协助店铺核心运营功能。Automated commerce operating system and AI agent, plus one dedicated product operator supporting core shop functions.
淋浪 LinknLatch 中国团队LinknLatch · China 达人运营Creator operations 3,000 AIUGC 达人建联与内容生产；优质 KOL 或需寄样 KOC 另行提报合作条件。AI-UGC creator outreach and content production. Terms for top KOLs or sample-based KOCs are proposed separately.
TikTok 媒体预算TikTok media 广告投放Paid ads 2,000 多方向测试，根据素材、商品与实际表现调整，不预设固定分池比例。Tested in several directions and adjusted to creative, product and results. No fixed split set in advance.
合计Total 首月计划投入Month-one plan 14,000 服务费 12,000＋媒体预算 2,000；佣金与您选择的达人额外费用另计。Service fees 12,000 + media 2,000. Commission and any creator costs you approve are separate.
直播时长可调Live hours are adjustable

按 USD 100 / 小时重新测算Recalculated at USD 100 an hour

USD 5,000 / 50 小时是参考配置。拖动滑块看直播费和首月总额的变化；排期随时长一起调整。10% 直播佣金另计。USD 5,000 for 50 hours is the reference setup. Drag to see how the live fee and month-one total change; the schedule is adjusted with the hours. The 10% live commission is separate.

10 h100 h
50h
直播时长Live hours
5,000
直播费 USDLive fee, USD
14,000
首月计划投入 USDMonth-one total, USD
05首月执行与交付Month-one delivery

五个模块，各有交付，
也各有记录。Five workstreams, each with a record.

每个模块都写清楚做什么、怎么做、交付后用什么核对。建议性的流程与配比，和已确认的报价分开标注。For each workstream: what we do, how we do it, and what you can check afterwards. Suggested processes and splits are marked apart from the confirmed pricing.

01
PrimeOne现场直播Live sellingUSD 5,000

真实上身，实时答疑Worn for real, answered live

围绕重点 SKU 展示版型、面料、走动效果与适用场合，回答买家下单前的实际疑问。首月参考 50 小时，具体场次结合场地、人员与商品准备情况确认。Each session shows the key SKUs’ cut, fabric, movement and the occasions they suit, and answers the questions buyers actually have before checkout. Fifty hours is the month-one reference; the exact sessions depend on venue, staff and product readiness.

示例选题Sample session topic

“婚礼宾客选露肩礼服，怎样判断走动时的合身效果？”

“Off-shoulder for a wedding guest: how do you tell if it still fits once you’re moving?”

50 h × 100 USD 客户场地Your venue 主播与现场运营：PrimeOneHosts & floor support: PrimeOne
每场聚焦一个问题One question per session
直播中记录高频疑问Log the questions that keep coming up
回填至官号选题Feed them into brand-account topics
回填至商品信息与尺码说明Feed them into product pages and size notes
核对建议What you can check
  • 直播排期Session schedule
  • 实际开播与结束时间Actual start & end times
  • 主推 SKUFeatured SKUs
  • 问题记录Question log

时长统计、临时调整和佣金归因口径在启动前确认。How hours are counted, last-minute changes and commission attribution are agreed before kickoff.

02
PrimeOne品牌官号Brand accountUSD 3,000

让 50 条内容，形成连续表达Fifty videos that read as one voice

一个官号每月 50 条品牌向视频。下面是在既有额度内的建议配比，供您与美国团队确认。Fifty brand-led videos a month on one account. Below is a suggested split within that number, for you and the US team to confirm.

场合与造型Occasion & styling20婚礼宾客、伴娘、Gala 的款式选择与搭配What to wear as a wedding guest, a bridesmaid, to a gala, and how to style it
版型与细节Fit & detail15正侧背、走动、面料光泽、开衩与结构Front, side, back, in motion; satin sheen, slits and structure
试穿与答疑Try-on Q&A10根据真实提问讨论尺码、合身与选择方式Real questions on sizing, fit and how to choose
Showroom 体验Showroom visit5预约试穿、造型咨询与品牌体验Booking a fitting, styling advice, the brand in person
合计 · 选题建议，不增加交付量Total · a suggestion, not extra volume50

每条内容只设一个主要行动：购买符合条件的商品，或预约洛杉矶试穿。租赁资格、库存和履约条件逐款核对，不笼统表述为“每款可租可买”。Each video has one main call to action: buy an eligible style, or book a fitting in Los Angeles. Rental eligibility, stock and fulfilment are checked per style; we never imply every dress can be both rented and bought.

核对建议What you can check
  • 选题Topics
  • 成片Finished cuts
  • 审核状态Review status
  • 发布记录Posting log

时长、语言、画幅比例、修改轮次和发布安排需确认。Length, language, aspect ratio, revision rounds and posting schedule are to be confirmed.

03
LinknLatch系统与 AgentSystem & AI agentUSD 1,000

有工具执行，也有人维护Software does the work; a person owns it

部署自动化电商运营操作系统及 Agent，配备一位专属产品运营。围绕确认后的店铺功能，协助上架、日常维护与数据监控，减少重复操作，并保留处理记录。We deploy an automated commerce operating system and AI agent, with one dedicated product operator. Within the shop functions you approve, it helps with listings, daily upkeep and data monitoring, cuts repetitive work and keeps a record of everything handled.

  1. i

    确认范围Agree the scope

    店铺、账号权限、运营功能、交付资产与对接人。Shop, account access, functions, deliverables and contacts.

  2. ii

    部署验证Deploy & verify

    配置流程，用确认后的样例任务核对执行结果。Configure the flows and check results against agreed sample tasks.

  3. iii

    运行维护Run & maintain

    记录任务、结果与异常，由专属产品运营跟进。Log tasks, results and exceptions; the dedicated operator follows up.

  4. iv

    复盘调整Review & adjust

    汇总已完成、异常及待处理事项，优化下一阶段流程。Sum up what’s done, what broke and what’s pending; refine for next phase.

一位专属产品运营One dedicated product operator负责维护与跟进，Agent 的工作范围以确认的功能清单为准。Owns upkeep and follow-up. What the agent does is limited to the agreed function list.
核对建议What you can check
  • 部署与功能清单Deployment & function list
  • 样例任务Sample tasks
  • 专属运营对接Operator contact
  • 维护记录Maintenance log

接入方式、维护标准和服务期满后的安排需确认。Integration method, maintenance standards and what happens after the term are to be confirmed.

04
LinknLatch达人运营Creator operationsUSD 3,000

AIUGC，先看样片AI-UGC: see the samples

基础服务包括 AIUGC 达人建联与内容生产：按受众、内容风格和礼服场景匹配达人，产出上身、走动与场合类短视频。The base service covers AI-UGC creator outreach and content production: creators matched by audience, style and occasion, making try-on, walk-through and occasion videos.

上身与走动效果Fit, in motion
场合穿搭 · 婚礼宾客Occasion styling · wedding guest
尺码与合身答疑Size & fit Q&A

AIUGC 条数、规格与授权另行确认；遇到优质 KOL 或需寄样的 KOC，先提报给您选择。AI-UGC quantity, specs and usage rights are agreed separately. Strong KOLs or sample-based KOCs are brought to you to decide on first.

05
TikTok 媒体预算TikTok media广告投放Paid mediaUSD 2,000

先测试，再调整方向Test small, then steer

在商品、素材授权、账号权限及承接页面就绪后，开展小规模 TikTok 广告测试。可按实际条件选择达人视频、商品卡等方向，不提前锁定预算比例。Once products, creative rights, account access and landing pages are ready, we run small TikTok ad tests. Creator videos, product cards and other formats are chosen to fit what’s available; no budget split is locked in ahead of time.

素材 / SKUCreative / SKU 消耗Spend 商品点击Product clicks 归因订单Attributed orders 退款Refunds
达人视频 · ACreator video · A————
达人视频 · BCreator video · B————
商品卡 · CProduct card · C————
 测试记录样式 · 数值以实际投放为准Test log template · figures come from live spend
扩量看归因订单Scale on attributed orders不只凭播放量决定扩量，在可比条件下判断后续方向。Views alone don’t justify more spend; next steps are judged on comparable terms.
预约与成交分开统计Fittings and sales, counted apart预约量不直接当作商品成交。A booked fitting is not counted as a product sale.
核对建议What you can check
  • 媒体消耗账单Media spend invoices
  • 素材与商品对应记录Creative-to-product map
  • 测试结果Test results
  • 调整建议Recommended changes

结合归因口径、毛利、履约与退款讨论效果，不承诺固定销量或 ROI。Results are discussed alongside attribution, margin, fulfilment and refunds. No fixed sales volume or ROI is promised.

06首月执行排期Month-one timeline

四周，从准备到复盘。Four weeks, from setup to review.

以下为建议排期，具体节点以商品、账号、权限与审核的就绪情况为准。A suggested schedule. Actual dates depend on when products, accounts, access and approvals are ready.

01
第 1 周Week 1

准备与部署Set up & deploy

主要动作What happens

店铺信息、重点 SKU、系统与 Agent 部署、直播排期、内容规划及达人初筛Shop details, key SKUs, system and agent deployment, live schedule, content plan, first creator screen

阶段产出You receive

SKU / 权限清单、功能范围、直播与内容计划SKU and access list, function scope, live and content plan

需要您协同We need from you

提供资料、库存尺码、场地和账号权限，指定对接与审核人Product info, stock and sizes, venue and account access; name a contact and reviewer

02
第 2 周Week 2

上线与联动Go live

主要动作What happens

官号视频与 AIUGC 制作、达人建联、首次直播，运行已确认的店铺流程Brand videos and AI-UGC in production, creator outreach, first live session, approved shop flows running

阶段产出You receive

首批内容与直播记录、样例任务结果、达人沟通记录First content and live log, sample-task results, creator conversation log

需要您协同We need from you

审核内容，反馈问题，确认首批提报Review content, flag issues, decide on the first creator briefs

03
第 3 周Week 3

测试与迭代Test & iterate

主要动作What happens

持续直播与内容更新，推进经您选择的达人合作，小规模广告测试Ongoing live sessions and content, creator deals you’ve approved, small ad tests

阶段产出You receive

内容 / 商品表现、达人状态、广告测试记录Content and product performance, creator status, ad test log

需要您协同We need from you

选择寄样或底薪，确认素材授权及必要调整Choose samples or fees, approve creative rights and any changes

04
第 4 周Week 4

复盘与下月计划Review & next month

主要动作What happens

核对交付和消耗，复盘有效方向与问题，讨论下月安排Reconcile delivery and spend, review what worked and what didn’t, plan next month

阶段产出You receive

月度交付 / 消耗清单、问题清单、次月建议Monthly delivery and spend statement, issue list, next-month recommendations

需要您协同We need from you

确认验收与结算，决定是否调整范围或预算Sign off and settle; decide whether to change scope or budget

07怎样核对首月执行How month one is judged

交付与效果，
分开核对。Delivery and results, checked separately.

不只用 GMV 判断所有服务是否完成。每个模块先核对交付记录，再用它决定下个月的方向。GMV alone doesn’t tell you whether each service was delivered. Every workstream is checked against its own record first, and that record shapes next month.

模块Workstream建议记录What gets recorded对应决策What it decides
直播与官号Live & brand account
实际时长Actual hours成片及发布Cuts & posts重点疑问Top questions
决策Decides是否按范围执行；下月继续讲什么、播什么Was scope met; what to show and say next month
系统与维护System & upkeep
部署功能Functions live任务结果Task results异常与处理Exceptions & fixes
决策Decides核心流程是否可运行，哪些环节需要优化Do the core flows work; which steps need fixing
达人运营Creators
建联Outreach回复Replies提报Briefs您的选择Your decisions合作状态Deal status
决策Decides哪类达人继续沟通，哪些合作值得投入Which creators to keep talking to; which deals are worth paying for
广告与承接Ads & conversion
消耗Spend点击Clicks归因订单Attributed orders退款Refunds预约Fittings booked
决策Decides哪个方向继续测试；商品页与履约是否要调整Which direction to keep testing; whether product pages or fulfilment need work
先用真实记录建立基线，再谈指标。Real records first. Targets come after.

具体验收标准、数据来源、归因窗口与账期在启动时确认。没有基线数据之前，我们不预设达标率、GMV、ROAS 或 ROI 指标。Acceptance criteria, data sources, attribution windows and payment terms are set at kickoff. Until there’s a baseline, we don’t put forward pass rates or GMV, ROAS or ROI targets.

08启动前确认Before kickoff

启动之前，
一起把这六件事定下来。Six things to settle before we start.

点一下即可标记已确认，方便会上逐项过。Tap a card to mark it settled, so the list is easy to walk through in a meeting.

已确认Settled 0 / 6标记只保存在当前浏览器Marks are saved in this browser only
09合作主张Where we stand

PrimeOne 在美国，
把礼服展示清楚；
淋浪 LinknLatch 在中国，
把店铺、Agent、达人和投放衔接起来。

PrimeOne shows the gowns clearly in the US. LinknLatch connects the shop, the agent, creators and ads from China.

先跑通首月执行与复盘，再用真实反馈决定下一阶段如何投入。Run month one, review it together, and let real results decide what to invest in next.

约启动沟通Book a kickoff call 回看预算Back to budget
官网参考From the site 品牌介绍 ↗About us ↗ 预约试穿 ↗Book a fitting ↗
Sage draped scarf-neck satin column gown, K0926004